A “Senior Marketing Manager” is urgently needed for a Multinational FMCG Company Located in 5th settlement, Cairo.
Requirements:
– Minimum 8 years of Experience.
– Previous Experience in FMCG is a Must.
– In-depth knowledge of the different consumer and shopper research techniques.
– Experience of managing a team and working cross-functional.
– Fluent English and Arabic both written and spoken.
– Previous Experience in FMCG is a Must.
– In-depth knowledge of the different consumer and shopper research techniques.
– Experience of managing a team and working cross-functional.
– Fluent English and Arabic both written and spoken.
Job Description:
1. Leading on developing category strategy to drive penetration and market share across MEA.
a. 3 year action plan (priorities).
b. Net sales and OP goals.
c. Product portfolio.
d. Innovation projects.
e. 3 year pipeline.
f. Marketing mix with focus on pricing strategy.
2. Involved in the budget process, build and implement the marketing Strategic Plan in alignment with budgets.
3. Develop business cases (early assessment ex. new launches, expand line up, rollouts).
4. Strategically involved in PGP and business reviews.
5. Implement CMO innovation pipeline process.
6. Initiates and supervises projects that improve Marketing capacity and / or capability.
7. Coach, mentor, and train ABMs and BMs to develop their capabilities.
a. 3 year action plan (priorities).
b. Net sales and OP goals.
c. Product portfolio.
d. Innovation projects.
e. 3 year pipeline.
f. Marketing mix with focus on pricing strategy.
2. Involved in the budget process, build and implement the marketing Strategic Plan in alignment with budgets.
3. Develop business cases (early assessment ex. new launches, expand line up, rollouts).
4. Strategically involved in PGP and business reviews.
5. Implement CMO innovation pipeline process.
6. Initiates and supervises projects that improve Marketing capacity and / or capability.
7. Coach, mentor, and train ABMs and BMs to develop their capabilities.
