Trade Marketing Specialist

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For a multinational company located in Cairo , a “Trade Marketing Specialist” is urgently needed.

 

Job requirements:

          Background Business Administration.

          A minimum of 4 years experience in FMCG within Sales/Trade marketing.

          Previous experience on Spaceman and extensive knowledge of Market Data software(eg Nielsen , Euromonitor)are a plus.

 

Job description:

          Develop and implement BTL strategies.

          Assist Country Manager and RSM to set POSM allocations by market through brand guidelines and sales feedback.

          Deliver Launch support , promotions planning and analysis.

          Help deliver sales , market share and category growth for the company.

          Develop brand/channel related POS solutions to support sales packages offered to the trade.

          Conduct periodic trade visit and market visit in coordination with RSMs and CMs.

          Work closely with Finance : align promotional costs and present pre and post promotions evaluation through ROI , IMS figures and market data readings.

          GAP analysis , KA sell-out data analysis and Bi-monthly analysis of distribution.

          Develop and deliver necessary trainings for distributor sales teams.

 

If interested , kindly send your CV to gessam@targetdhr.com.

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