Making your company a desired place to work for
Job branding is creating an awareness about a certain company, as an employer of choice to make a company more attractive and desired place to work for. The main objective of job branding is attracting, recruiting and employing competent employees (top talent).
The importance of employer branding to businesses: The current corporate sphere is competitive, and to stay on top, you have to get the right talent, and the most competent so to speak. Employer branding does a lot to attract the sought after expertise.